The goal of the HDB2010 internal launch event was to involve all the staff and convey the message that everyone is important in achieving the 2010 vision.
To launch the show, a multimedia was created using camera tracking technology. With each passing of the light-stick, symbolically the baton, the audience was amused and excited to see the on-screen logo respond. All this was achieved by tracking the light-stick’s movements.
The entire campaign was completed with a high-definition panoramic motion graphic video presentation of the vision, a website, and some poster designs.